HBKU Press to Participate Virtually in Frankfurter Buchmesse 2020
Hamad Bin Khalifa University Press (HBKU Press) will virtually participate in the 2020 edition of Frankfurter Buchmesse (the Frankfurt International Book Fair) on October 14 – 18, marking its fourth consecutive year showcasing at the world’s largest book fair
Frankfurter Buchmesse announced earlier this year that the 2020 edition would be a blended edition, using the traditional exhibition site as well as a committed online platform for publishers aboard.
“With every new challenge that the global pandemic has presented, HBKU Press continues to find innovative solutions to participate in the local and global publishing industries,” explains Bachar Chebaro, Executive Director of Hamad Bin Khalifa University Press. “This year’s book fair season, which kicks off with Frankfurter Buchmesse, marks a new era of information exchange. It presents different opportunities and roadblocks that we must consider in order to continue to successfully adapt to the changing times.”
In previous years, the international exhibition would host hundreds of publishing companies, publishing-related companies, as well as media outlets from around the world in a spectacular four-day event that allowed publishers and media to interact and engage.
But with restrictions on travel and concerns for safety above all amidst the COVID-19 pandemic, the organizers revamped the event this year to include an interactive virtual experience for exhibitors and fair-goers. The online option provides the flexibility to participate without compromising the quality of the experience or safety measures and travel precautions in place.
Frankfurter Buchmesse 2020 has supplemented its fairground offerings with digital events, which will act as a multimedia stage for exhibitors, authors and creative artists. The online platform aims to bring the international publishing industry and the creative industries together in a virtual space from anywhere in the world.
“I have every confidence that HBKU Press will rise to the challenge,” continues Chebaro.
“It is exciting to see that each year there is increased interest in HBKU Press. Even with the new interface for this year’s fair, we hope to continue to form new relationships and solidify existing ones with publishers around the globe.”
HBKU Press’ virtual ‘booth’ represents over eleven years of the publishing house’s catalog of acclaimed works and innovative publications, from award-winning original titles in both English and Arabic, to translated works by globally recognized authors and translators. HBKU Press plans to promote the brand internationally, enter into agreements to buy and sell the rights of books that meet their strategic vision, while establishing relationships with entities that can expand the reach of their titles.
Founded on the principles of international best practices, excellence and innovation, Hamad Bin Khalifa University Press is a world-class publishing house that aims to support the vibrant scholarly and literary culture of Qatar. Through its participation in such fairs, HBKU Press aims to maintain its standing as the leading choice for publishing in Qatar, to attract and inspire new authors, illustrators and translators, and to be a cornerstone of Qatar’s knowledge-based economy.
The Frankfurter Buchmesse is a globally recognized cultural event that occurs annually. It is the most important international trade fair for content and the center of the international media world. The fair highlights the global publishing and media industry’s diversity and innovation.
