For the fifth consecutive year, Hamad Bin Khalifa University Press (HBKU Press) is participating in the 2021 edition of world’s largest book fair, Frankfurter Buchmesse (Frankfurt International Book Fair) from October 20 – 24
The theme of this year’s Frankfurter Buchmesse is Re:connect – Welcome back to Frankfurt, aptly named after last year’s edition was largely virtual due to the various restrictions on travel and social events imposed by the COVID-19 pandemic. Organizers are keen to welcome back participating publishers from around the world to the fairgrounds as they emphasize that in-person encounters are what generate unexpected business opportunities, surprising moments, and innovative ideas – all of which make Frankfurter Buchmesse the central meeting point for the global publishing community and the world’s largest and most successful trade fair for content.
“HBKU Press remains committed to promoting its authors and creative talents on the world stage. Despite the challenges the past 18 months have presented, HBKU Press continued to find innovative solutions to participate in the local and global publishing industries,” explains Bachar Chebaro, Executive Director of Hamad Bin Khalifa University Press. “With the start of this year’s book fair season, which kicks off with Frankfurter Buchmesse, we are excited to continue to engage in this new era of information exchange by promoting HBKU Press as a leading publishing house from Qatar and the region. We look forward to continuing to form new relationships and solidifying existing ones with publishers around the globe.”
HBKU Press’ booth represents over 12 years of the publishing house’s catalog of acclaimed works and innovative publications, from award-winning original titles in both English and Arabic, to translated works by globally recognized authors and translators.
“Our plan is to promote the brand internationally, enter into agreements to buy and sell the rights of books that meet our strategic vision, while establishing relationships with entities that can expand the reach of our current titles,” continues Chebaro. “I have every confidence that HBKU Press will enjoy much success this year, particularly as we’ve expanded our Young Adults and Sports literature categories to meet growing international industry demands.”
In its 73rd year, Frankfurter Buchmesse has developed a unique concept for all participants with revised terms, a generous cancellation policy and a flexible program, making it possible to respond quickly to changing conditions and challenges. Frankfurter Buchmesse 2021 is being supported by funds from the German government’s NEUSTART KULTUR programme.
The international exhibition will host hundreds of publishing companies, publishing-related companies, as well as media outlets from around the world in a spectacular four-day event that allows publishers and media to interact and engage. Frankfurter Buchmesse is the world capital of ideas where experts from global publishing meet partners from the technology industry and related creative industries making it the hub of the international rights and licensing trade.
At the same time, the fair is a major cultural event, attracting literature enthusiasts and making Frankfurt the center of the international media world in October. At the heart of it, Frankfurter Buchmesse is where people and culture meet.
HBKU Press’s booth is located in hall 4.1, stand H21 at the fair from 20 to 24 October 2021. For more information and for daily updates, please follow us on our Facebook page (facebook.com/hbkupress) and on Twitter and Instagram (@hbkupress).
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